Monday 30 January 2012

“Accept the challenges so that you can feel the exhilaration of victory”


Victory for some isn’t an option but the only way forward. The attitude which a handful of people possess, one that screams out never say die, is what drives these people forward to achieve everything they set their sights on. For these people defeat is something unheard of. Victory is the end all of everything, and performance is always at an absolutely optimum level. The only goal in context to the task at hand is, hitting the bull’s-eye.


The same can be said about the Maruti Swift and a Swift owner, forfeit and defeat are words that have no meaning to them and the only way forward is triumph. The Swift is a car, which leaves anybody who looks at it in complete awe and creates a wave of envy towards the person sitting in the driver’s seat. The personality the Swift possesses is a mix bag of power, performance and safety all nestled into one beautiful and mesmerizing car which we see today.


The Swift won the extremely prestigious Indian Car of the Year (ICOTY) award for 2012, this was across all the car segments and proves how superior the Swift really is. The ICOTY award is the most prominent and prestigious award in the Indian auto car industry as, a jury of people across all the major automobile bodies such as top gear, autocar, overdrive etc come up with a collaborative decision as to which the Indian Car Of The Year (ICOTY) should be. The Swift has won this award once before in 2006 when it was first launched.


Winning such prestigious awards again just shows how this car has always been the epitome, not only in its segment but also across the entire automobile industry. There is obviously a reason as to why you see a Maruti Swift on literally every nook and corner of every street across the country. 

Friday 20 January 2012

Swift at the Auto Expo 2012


2012 began with a huge bang for the Indian automotive industry, as the biggest auto show in India, the Indian Auto Expo commenced from the 5th of January and concluded on the 11th of January 2012. This was a whale of an event, which featured over 1500 participants from over 23 different countries all showcasing their vehicles and vehicle components. Maruti Suzuki being the largest Indian car manufacturer had an enormous pavilion showcasing all their cars.
                                                                                      
The theme for Maruti Suzuki’s pavilion was “Way of Life”. This revolved around the fast paced and high-powered lifestyle, which we are all a part of today. The pavilion showcased an array of automobiles that were divided into five different zones, which showcased their cars on the basis of their segment and style. The most alive and energy fuelled zone namely the “Sporty” fleet was the one which included the Maruti Swift. This zone showcased the most awe-inspiring cars that Maruti produces.

At the Auto Expo this year Maruti Suzuki showcased a futuristic and further evolved version of the Swift, the Swift Night Rider. This car was a shade of maroon and its metallic finish made it look leagues above any other car you have seen before. Having some beautifully crafted side skirts and front, rear bumpers gave the Night Rider an edge above everyone else.



The Night Rider was the life of every moment so to speak, it was always the centre of attention and nobody could help but stare at it with the biggest inner wish of owning one someday. Just looking at the Swift Night Rider made one realize how unforgettable and exhilarating an experience it would be, driving one.



The Night Rider is a concept car, which means its still in the testing and development stages. But this maybe what Maruti Suzuki has planned for the future. With our very own Swift just getting better and better with time it would be no surprise if a few years down the line the Night Rider we all have fallen in love with was available for us to own. That would be a dream come true for many of us.