Monday 20 February 2012

travelogue of a swift lover


We have spoken about the relationship shared between a Swift owner and his Swift in previous blog posts; however, let’s look at this same relationship in a little more detail. The Swift is the epitome in its segment; it’s looked up to by all the other hatchbacks. There hasn’t been a single car till date which could match the popularity and sales that the Swift has achieved time and time again. It has won the prestigious ICOTY (Indian car of the year) award twice; this is a feat which no other car has ever achieved.

All Swift owners realize this and are proud that they own Swifts'. It’s what sets them apart from the clutter and gives them an identity of their own. The Swift is not just any hatchback but it’s the hatchback to own. Many may say the Maruti 800 was more of a success, but one seems to forget that back when the Maruti 800 was the top selling car, people had a mere handful of options to choose from. Today, even keeping track of the names of all the hatchbacks being launched, is a difficult and cumbersome task. The options are numerous and mind boggling. In spite of all this, the Swift has a firm strong hold of the hatchback segment.

Let’s take a look at a travelogue written by a proud Swift owner, Smita Prakash, who inspite of heavy rains and weather, which would put most plans on hold, went ahead with her Mussoorie trip because of the sheer confidence and belief she had in her Swift.

We chose to go to Mussoorie. Our Ganeshpyari (my Swift as we fondly called it!) was in top shape. The little Ganesha Idol on the dashboard was the source of that nickname. It had already taken Lucknow in its stride and was ready for more challenges.
We were excited about the trip. It started to drizzle as I started Ganeshpyari. You sure, you wanna start the journey in this weather? asked Meera, an eyebrow raised. Don't worry, our Ganeshpyari won't let us down, I replied. 

This shows us the extent of love, care and confidence one feels for their Swift. It’s not just a car but as good as a best friend and companion. Every Swift owner firmly believes that their Swift will never let them down and pull through in the direst of situations as seen in the above travelogue.