Thursday 30 August 2012

What is so brilliant about the gadgets is their simplicity - Desmond Llewelyn

A gadget is anything which serves many purposes and makes a task much easier to perform. The history of gadgets dates back to the 1800’s, where people like Thomas Edison and Alexander Graham Bell anticipated how obscure things like a telephone would be a part of everyday life decades later. Today, there are extremely few areas which are yet to be simplified with the help of gadgets. In short, gadgets make our lives a lot swifter, let’s look at how.

Gadgets are great fun: Every now and then we see a gadget which leaves us in awe, and wow being the only word on our lips. We each have our reasons why we love gadgets, for some it’s the games, for others the functionality. However, I think it’s simply because gadgets are like toys for grownups. We enjoy them in every way possible, right from their design to their many uses, the iphone being the perfect example of this.
The all new iphone 5

Gadgets save a lot of space: Gadgets help us save a tremendous amount of space. This is because they perform the functions of several products in one. For example, all smart phones and blackberry’s today make it possible for one to do almost everything you can do one a laptop or computer. You no longer need to carry your laptop around to send emails and make presentations on the go; it can all be done on your smart phone.

Gadgets have multiple uses: Most gadgets serve many purposes; they are multi-use products. Right from a printer which also serves as a scanner and Xerox machine to a Swiss Army Knife which has between 10-50 products in one, gadgets are all about being multi-use.

Gadgets equal convenience: Gadgets make tasks a lot easier and create a high level of convenience. A good example of this is a watch which can monitor the distance covered, steps taken and calories burnt while you take a jog or even an armband where you can place your ipod to ensure your hands free while running is a great gadget.

These are just a handful of reasons why we are surrounding by, and to an extent dependant on gadgets. If you know of any other reasons why we always sought after the latest and coolest gadget, feel free to share them with us in the comment box below. Also if you want a sneak peak of the latest in the gadget market, give our Swift Life magazine a read. It’s available to all, on our official facebook page. 
Swift Life, September Issue

Monday 20 August 2012

The quality is remembered long after the price is forgotten -Sir Henry Royce

Sir Henry Royce, who along with Charles Rolls founded Rolls-Royce.


Much has been spoken about the close knit relationship between a Swift owner and his Swift. Now let’s look at a person who is living proof of everything we have spoken about.  

Mr. Narendar Singh, a 40 year old TCS executive, had pondered over the thought of buying a second car for quite sometime now. Being a Swift (petrol variant) owner already, his wife and kids urged him to explore his options, since the Indian automobile market today, offers one an array of cars to choose from.

On the insistence of his family he checked out various other hatchbacks in his desired segment and budget. But every car he saw and test drive lacked that special something which he was so familiar with. Some lacked space and some had poor mileage, all in all he couldn’t find a worthy counterpart for his Swift.

After lots of thought and contemplation, Mr. Singh made up his mind, and went ahead and booked another Swift (diesel variant) for his family. Owning two cars of the same model may sound ridiculous to some, but if you love and know your car inside out, it is a sensible and logical decision, as buying a car involves a lot of money, and nobody wants to buy the wrong car and regret it for years to come.

Mr. Singh is one of the many Swift owners who would never be happy driving anything else. When asked why he chose to buy another Swift instead of the numerous other options he exclaimed "On all counts, I found Swift better than the others at that price. Also, as a Swift owner, I am 100% satisfied with the car,"